Master in International Marketing of Innovation
Are you interested in the designing and managing international marketing business?
Do you see the need for acing digital skills topped with social media strategies?
If you answered yes to any of these questions, the Master in International Marketing of Innovation programme at TSM is just for you.
The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.
Quick Facts |
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| Duration: | 2 years |
| Starting in: | September |
| Tuition Fees for Non-European International Students: |
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| Tuition Fees for French, European and Quebec students: |
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| Location: | Toulouse, France KU Ingolstadt, Germany or Hong Kong Metropolitan University, China or Tongji University, China or Assumption University, Thailand |
What to expect?
The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university.
Achieve two degrees in four semesters!
A unique selling proposition in a CV and a head start into a successful career in marketing and business.
Dual degrees!
These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia’s and China’s economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.
Students who enrol in this International Marketing programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.
On completion of the degree, you will be able to:
- Design and manage innovation
- Include consumers in the process of open-innovation and co-creation
- Develop international digital marketing and eCRM strategies
- Manage digital and social media communication strategies
- Apply data mining techniques to Big Data
- Use key performance indicators (KPIs) to optimise decision-making and profits
What our students say
TSM offers theoretical and more practical courses, such as group projects with international students to help real companies solve specific problematics. Those exchanges with international students and professionals are part of my best memories. I particularly liked the combination of different teaching methods in France and Germany with constant support from teachers and students alike.
Camille Delpech – Double Degree – German Track with WFI Ingolstadt School of Management
Global Junior Manager at Henkel for Schwarzkopf Professional (Germany). 2023
Why study with us?
Truly International
TSM is an international school within the University of Toulouse Capitole, which has been awarded the three-starred label “Welcome to France” for its international outreach and the quality of the hospitality offered to its international students.
Research Excellence
TSM is producing and sharing scientific expertise in the area of management and its faculty is increasingly working with acclaimed international research centres and publishes papers in top scientific journals.
A Student-friendly City
The latest rankings from l'Étudiant magazine and le Figaro Étudiant place Toulouse at the top of the best student cities for its attractiveness, the quality of its education, its student life, its quality of life and its employment rate.