Duration

2 years

Start Date

September

Tuition Fee

Asian track: €5000 for the two years
German track: €2500 for the two years

Location

Toulouse, France
KU Ingolstadt, Germany or Hong Kong Metropolitan University, China or Tongji University, China or Assumption University, Thailand

About the programme

Are you interested in the designing and managing international marketing business?

Do you see the need for acing digital skills topped with social media strategies?

If you answered yes to any of these questions, the Master in International Marketing of Innovation programme at TSM is just for you.

The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.

What to expect?

The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university.

Achieve two degrees in four semesters!

A unique selling proposition in a CV and a head start into a successful career in marketing and business.

Dual degrees!

These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia’s and China’s economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this International Marketing programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university. The fourth semester is dedicated to the Company Internship and the Master thesis. 

On completion of the degree, you will be able to:

• Design and manage innovation
• Include consumers in the process of open-innovation and co-creation
• Develop international digital marketing and eCRM strategies
• Manage digital and social media communication strategies
• Apply data mining techniques to Big Data
• Use key performance indicators (KPIs) to optimise decision-making and profits